Introduction

 INTRODUCTION

Every company designs strategic plans to achieve its objectives and goals, these plans can be short, medium and long term, depending on the size and magnitude of the company. That is, its size, since this implies that the amount of plans and activities must be executed by each operating unit, whether at higher or lower levels. It should be noted that the budget reflects the result obtained from the application of the strategic plans, it is to be considered that it is essential to know and correctly execute the objectives in order to achieve the goals set by the companies.

It is also important to note that the company must accurately and carefully specify the mission that will govern the company, the mission is fundamental, since it represents the operational functions that it will execute in the market and will supply consumers.